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Why should you add your business to a companies directory?

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Why should you add your business to a directory that lists local businesses?

With the rapid evolution and supremacy of the Internet over human habits, business searchers have almost abandoned printed directories, yellow pages, etc.. Today’s searchers use Google, classified ad sites and applications, and trusted online business directories to find the companies they want to work with and the services they need. Since Google is a search engine, all search results come from reference sites such as business directories.

A web directory is more than necessary for your business today.

Adding your company, your organization to directories is often crucial to being noticed in the digital age, especially for specialized industries. There are often dozens of different online directories for specific niches, industries and regions, and the more your organization’s name appears on these lists, the more you need to be noticed and contacted.

We explain why your company should be listed in online directories relevant to your sector and why these directories are so advantageous.

3 key benefits of an online directory

1. increase your visibility and therefore your discoverability

Online directories are one of the first places today’s buyers look when they need to find a supplier / partner / vendor. By maximizing your visibility in these directories, you maximize your chances of being contacted by potential buyers.

2. Improve your referencing

While directories can help provide backlinks to your site (some being better than others), their biggest SEO benefit is to provide a new listing in Google for each listing in a directory. Every time someone searches for your business name online, your directory listings can appear in the results and redirect them to your site.

3. Strengthen your reputation

The Internet has had an immeasurable impact on the visibility of emerging companies. With all the different options available, today’s buyers are extremely cautious about which suppliers they can trust online. This is where online directories can be extremely useful, as they are often seen as a trusted source for high quality, reliable companies. Your company’s presence in these directories shows that you are not a shell company hiding behind a sophisticated website, but rather a company that is serious about what it does. Many directories even have customer review areas, which can really help build your reputation and convince other prospects to buy.

Top 7 online directories for local businesses

Are you looking to improve the visibility of your company? Here are 6 online directories that every business should be listed on – they are even more critical when local SEO is important to your business model:

Google
Bing
Yahoo!
LinkedIn
Facebook
Geosmart-Directory
Rapide-Entreprises

Today, there are hundreds of different online directories, in almost every sector, where businesses can register. The key is to know which directories your prospects use the most and focus your efforts first. You want to be listed in as many relevant directories as possible (or within your budget), but that doesn’t mean you have to be listed in every directory. Remember that the more opportunities you have, the more likely you are to find yourself. In other words, the more directories you are listed in, the more likely you are to be found.

Brice Emery MBENDJE

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