Optimizing a blog article is to use SEO (Search Engine Optimization) techniques to write content that will be well positioned on the SERP (Search Engine Result Page).
With nearly 500 million blogs in 2020 and blogs being created every day to stand out on the internet is not easy. Indeed for your blog to have a good positioning and excellent traffic it is necessary to optimize your articles.
In this article we will talk about 09 techniques that you can apply to optimize your blog articles.
1. Optimize the post link (URL)
The URL is the address of your web article, it has a very great importance for the referencing of your site.
For a good referencing, the URL address of your article must respect the following criteria:
It must be short.
It must contain the keywords of your article. Indeed, the address must inform on the content of your article.
It must not have special characters, accents and parameters.
It must have a clear structure for better visibility.
You can find more details on how to create a good URL address by clicking on the link https://www.google.com/intl/fr_fr/business/.
2. Optimize the post title for good referencing
The title of your article should be clear and should contain key words. It is preferable that the keywords be placed to the left of the article for better referencing.
The title should also be short, it should contain about 55 characters, hence the need to be precise and avoid vague words.
To be well positioned on search engines, you can use the SERP or yoast SEO simulator that will allow you to size your title.
3. Optimize the post meta description tag
The meta-description tag is an HTML tag whose role is to provide a description to engines for the display of results within SERPs that need a small text summarizing the content of the search.
This tag encourages the user to click on the link of your article, its content should be short (155 characters) and captivating. It must also contain keywords.
4. Optimize a blog post using keywords
A keyword is a word or a sequence of words typed by an Internet user to perform a search.
It is important to enter keywords for a better referencing of your article. These keywords must be introduced in a subtle and strategic way.
For a better optimization, the choice of keywords must take into account the requests used by Internet users.
You can have several keywords (a main keyword and secondary keywords).
Once you have found your keywords, it is important to know their semantics.
Example: If your keyword is ORANGE
Orange can refer to a colour and the same orange also refers to a fruit.
So, if by choosing your keyword ORANGE you refer to the fruit you can add the word juicy, search engines will understand that your keyword orange refers to the fruit, when Internet users enter the query with orange for fruit your article will be visible compared to another article that just used the simple word ORANGE.
5. Improving the ranking of an article for SEO
A good prioritization of your article allows a better reading by Internet users. To properly prioritize your articles you must take into account the following elements:
The chapter or the introduction of your article
The introduction of your article should encourage the user to continue reading, it should also be addressed to search engines, so you must strategically integrate your keywords, it is not advisable to over-optimize it or risk being penalized by Google.
The TITLE tags (H1, H2, H3…)
In an article there should be only one H1 tag used for the main title. The main title must also contain the keywords.
As for the H2, H3… tags, they can be several. They are used for subtitles and also indicate to search engines the important content of your article.
6. Optimize the internal mesh and use outgoing links
Internal networking consists of introducing links in an article that refer to other articles in your blog that deal with the same subject. The aim is to ensure that the user stays as long as possible in your blog by discovering other articles.
Outgoing links refer users to other sites. They allow you to add value to your content if they are reference sites.
7. Optimize the images of your article
In addition to bringing beauty to your articles, images also play a role in natural SEO.
To optimize your images you must :
- Add an alternative text
- Search engines do not look at the image but take into account its data.
- You must therefore fill in the caption and description of your images and also add alternative text with the alt tag.
- You can also insert your keywords when writing the data for your images.
- Lighten the weight of the image
When the image is heavy the loading of the article takes time. You must therefore reduce the weight of your images.
To reduce the weight of images, you can compress them using Photoshop, Tiny JPG, Optimizilla.
8. Using NETLINKING
NETLINKING is a SEO strategy which consists in creating inbound links or backlinks to your site.
There are several ways to get inbound links, they can come from guest blogging, sponsored articles, forums, social networks, online press, directories, etc…
9. Using social networks
Likes, retweets and sharing of your articles on social networks increase the visibility of your blog articles on search engines. They increase the interest of your blog as well as the traffic.
In conclusion, optimizing a blog article requires using the right techniques in addition to these techniques. You also need to write attractive, interesting and original content that will grab the attention of readers and encourage them to share.